Articles by Sudhir H. Kalé, Ph.D.
Emotional intelligence is the capacity for recognizing our own and others’ feelings and for managing emotions effectively, including motivating ourselves and establishing rapport with others.
The effectiveness of customer experience (CX) efforts should ultimately be judged by the extent to which positive customer experiences lead to better business results.
Internal Marketing involves directing marketing-like activities toward employees and treating employees as though they are the firm’s customers.
Market orientation represents superior skills in understanding and satisfying customers.