Articles by Sudhir H. Kalé, Ph.D.
Positioning is a fundamental aspect of brand strategy.
Regardless of geographic location or competitive situation, most casinos have implemented a customer loyalty program.
Casino companies have been using CRM systems for almost twenty-five years, and one would expect a certain level of maturity in the application of this strategy/technology.
Customer Relationship Management (CRM) has become a ubiquitous fixture in a company’s arsenal for managing its customer relationships.
A brand, usually comprised of a name or symbol, is a promise to deliver specific benefits to consumers.