Articles by Sudhir H. Kalé, Ph.D.
Positioning Your Casino for Increased Customer Loyalty and Retention
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Positioning is a fundamental aspect of brand strategy.
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Casino Loyalty Programs – Enlightened Marketing or Mindless Mimicking
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Regardless of geographic location or competitive situation, most casinos have implemented a customer loyalty program.
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Why Gaming Companies Are Losing the CRM Game: Part 2
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Casino companies have been using CRM systems for almost twenty-five years, and one would expect a certain level of maturity in the application of this strategy/technology.
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Why Casinos Are Losing the CRM Game – The House Disadvantage
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Customer Relationship Management (CRM) has become a ubiquitous fixture in a company’s arsenal for managing its customer relationships.
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How to Brand Your Casino for Creating Brand Equity and Enhancing Profitability
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A brand, usually comprised of a name or symbol, is a promise to deliver specific benefits to consumers.
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