Hard Rock Bet Sportsbook Adds Colorado as Ninth State
Hard Rock Bet has officially launched its mobile sports betting platform in Colorado, marking the company's expansion into its ninth US market. This latest entry was made possible through a partnership with Johnny Nolon's Casino, a licensed gambling facility located in Cripple Creek.
LISTEN TO THIS ARTICLE:The agreement fulfills the necessary regulatory requirements for sportsbook operations in the state. With this addition, Hard Rock Bet joins a growing roster of legal mobile sportsbooks operating in Colorado, which currently includes 13 brands such as DraftKings, FanDuel, BetMGM and bet365.
Colorado continues to be one of the more active sports betting markets in the US, reporting hundreds of millions of dollars in monthly handle. The state's approach to a competitive sportsbook environment has allowed multiple operators to secure market share, and the entry of Hard Rock Bet adds further depth to the options available to Colorado sports bettors.
The company's presence in the state includes the launch of several promotional features intended to enhance user engagement. Among the key offerings is the Legendary Rewards Drop, a tiered loyalty program that provides weekly bonus bets, parlay insurance, and personalized promotions.
Players in Colorado can accumulate credits for each wager placed, unlocking additional benefits as they ascend through different loyalty levels. This rewards structure is integrated with Unity by Hard Rock, the operator's cross-platform loyalty ecosystem that connects gaming, hospitality, and entertainment experiences across the Hard Rock brand.
Hard Rock Bet's executive leadership views this expansion as a strategic move to deliver a differentiated sports betting experience. According to Matt Primeaux, the Executive Managing Director, President and Chief Revenue Officer, the company aims to stand out by focusing on in-depth product features and seamless integration of rewards.
More Business News
Hard Rock Bet Picks Up Steam
The goal is to increase engagement by tying together sportsbook activity with broader brand offerings in a unified rewards environment. This approach is designed to provide lasting value to users while reinforcing the company's broader presence in the gaming sector.
As Hard Rock Bet continues to build its US footprint, developments in other areas of the sportsbook have drawn significant attention. The platform recently reported a notable increase in WNBA betting activity, driven in large part by the popularity of Caitlin Clark.
Since joining the Indiana Fever, Clark has become one of the most bet-on athletes in the league, with games featuring her participation seeing a 40% increase in handle compared to the league average. Additionally, overall betting activity in WNBA markets has surged by 29% during the same period.
Clark's influence has extended beyond standard bet types. She has frequently led betting markets in categories such as MVP odds and the WNBA scoring title. Her performances have also fueled interest in player-specific prop bets, totals, and award wagers.
The high volume of bets placed on her statistical outcomes, including points scored and three-point shooting metrics, reflects the increased attention both from seasoned bettors and new fans attracted by her national profile. This growing interest has helped elevate the WNBA's visibility within the sports betting space, with Hard Rock Bet among the operators benefiting from the surge in user engagement tied to her games.
RELATED TOPICS: Business
Latest News
Regulation
Review this New Post
Leave a Comment
User Comments
Comments for Hard Rock Bet Sportsbook Adds Colorado as Ninth State