Pronet Gaming Debuts Refreshed Brand at ICE Barcelona 2026
Pronet Gaming has wrapped up a strong showing at ICE Barcelona 2026.
The company used the global iGaming exhibition to unveil its refreshed corporate identity and reinforce its position as a performance-led B2B partner. Over three days, the company reported sustained engagement at its stand, with conversations spanning long-standing partners and new contacts from regulated markets worldwide.
ICE Barcelona provided a timely platform for Pronet Gaming to articulate how the business has evolved. The refreshed brand, launched in the weeks leading up to the event as part of a broader brand and website launch tied to its Asia expansion, is intended to reflect substance rather than surface-level change. According to the company, the new identity aligns more closely with its role supporting operators navigating increasingly competitive and regulated environments, with a clear emphasis on growth, localisation, and solutions informed by real B2C operating experience.
Brand Refresh Reflects Performance Focus
At the core of that message is a player-first approach. Pronet Gaming says its platforms are designed and optimised with end users in mind, shaping decisions across product development, localisation, and long-term commercial strategy. That philosophy was reflected in demonstrations of the company’s integrated product ecosystem, including its Casino, Sportsbook, and BetX Pro offerings, all positioned as tools to help operators launch efficiently and scale with confidence.
BetX Pro emerged as a particular point of interest during the event. The peer-to-peer betting product drew attention for its flexible configuration and exchange-style model, which allows both players and operators to influence liquidity and pricing. Attendees highlighted its potential to support more differentiated betting experiences in crowded markets, a theme that Pronet Gaming said is now more clearly communicated through its updated brand narrative.
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Stand Experience and Product Engagement
Beyond product showcases, the company focused on creating an engaging stand experience. A ProSaber VR activation served as a focal point, attracting visitors while sparking wider discussions around immersion, user experience, and engagement. Those same principles, Pronet Gaming noted, underpin its broader approach to platform development and optimisation. Signature cocktails and premium giveaways further contributed to an environment designed to encourage meaningful conversations away from the typical exhibition floor rush.
ICE Barcelona also allowed Pronet Gaming to underline its ongoing expansion across Asia. Since entering the region in 2024, the company has prioritised deep localisation, regulatory alignment, and adapting platform functionality to regional player behaviour. The refreshed brand, it said, provides a flexible framework capable of scaling across diverse markets while maintaining a consistent focus on performance.
Expansion Across Asia and Market Outlook
Commenting on the event, Pronet Gaming CEO Alex Leese said the brand refresh was a clearer expression of how the company already works with operators. He noted that launching the new website and identity just ahead of ICE created the ideal opportunity to present that story to the market, adding that feedback from conversations over the three days confirmed the message was resonating.
As ICE Barcelona 2026 concludes, Pronet Gaming thanked attendees and partners who visited the stand and took part in discussions. The company now looks ahead to building on the momentum generated at the event, continuing its expansion across established and emerging markets as it prepares for the next phase of growth alongside its operator partners.
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