Wazdan Partners with bet365 to Introduce Slot Portfolio in New Jersey
Online casino content developer Wazdan has entered into a strategic partnership with bet365 to introduce its slot gaming portfolio to players in New Jersey. This move marks the latest step in Wazdan's ongoing expansion across regulated iGaming markets in North America, signaling a continued effort to grow its footprint in the US.
LISTEN TO THIS ARTICLE:The agreement brings Wazdan's portfolio of high-performing slot titles to bet365's customer base in New Jersey's iGaming market. The collaboration follows previous rollouts in several international jurisdictions and aims to enhance the digital casino experience for users on the bet365 platform within the state.
Notable games made available through the partnership include 36 Coins Grand Gold Edition, Sizzling Eggs, Grand Platinum Edition, and 30 Coins Grand Gold Edition. These titles are among Wazdan's most successful offerings and are expected to attract attention from players seeking innovative slot gameplay within a licensed environment.
Players in New Jersey will also benefit from Wazdan's proprietary engagement mechanics, which have been developed to elevate player interaction and improve retention metrics. Features such as Cash Infinity, Hold the Jackpot and Collect to Infinity are integrated into various slot titles and are designed to enhance the overall gaming experience. These tools aim to provide both entertainment value and strategic depth, contributing to a more dynamic slot environment on bet365.
The partnership with bet365 in New Jersey is an extension of existing collaborations between the two companies in other regulated markets, including Ontario, Greece, Bulgaria and the UK. By adding New Jersey to the list, Wazdan continues to demonstrate its commitment to regulated market entry and growth alongside trusted operators.
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New Jersey a Key Market for Wazdan Growth
According to Wazdan's Head of Account Management for North and Latin America, the launch in New Jersey is considered a significant achievement. The company views the state as a key jurisdiction with strong demand for engaging online gaming content.
The partnership with bet365 is expected to support Wazdan's strategy of reinforcing its presence in established markets while pursuing opportunities in emerging ones. The move reflects a broader objective of deepening collaborations with major operators to deliver consistent and high-value content to players.
Wazdan's entry into New Jersey comes on the heels of other US market launches, including in Pennsylvania, West Virginia and Michigan. These expansions have been facilitated through various partnerships, notably with Fanatics Casino. By establishing a presence in multiple states, Wazdan is positioning itself as a competitive player in the US online casino market, where regulatory compliance and content innovation are central to long-term success.
The rollout in New Jersey contributes to Wazdan's overarching strategy to align with established brands in highly regulated markets. With bet365 already holding a strong market position in the state, the partnership offers Wazdan a valuable distribution channel to showcase its games to a wider US audience.
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