Betsafe Launches in Kenya

The first ‘Betsafe Kenya’ African market sportsbook property has been launched by Betsson AB with the aim of encouraging safer gambling amongst punters in the region. The operator, which is based in Stockholm, has confirmed its plans to open a subsidiary in Kenya next summer through a partnership with license holder Bet High Ltd.

Bet High has been commissioned by Betsson to form an alliance to run the local affiliate of Betsafe Kenya, and it will be responsible for marketing, operations and customer service. Recently, the joint venture have announced a number of business firsts with Betsafe Kenya revealing that it hopes to take charge of responsible gambling.

The acting managing director of BetHigh Ltd, Alex Kobia, said, “Our responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site.”

Kobia went on to say that, the first operator to endorse the ‘GameHelp’ system was Betsafe Kenya, which is a problem gambling treatment and support organization. Furthermore, Betsafe Kenya is the first to hire a Responsible Gambling Officer, who will be in charge of implementing safer gambling practices and delivering them to customers.

Betsson is still waiting for complete clarity regarding its regulatory obligations. It has told the government and the Kenya Betting Control Board (BCLB) that it hopes to hire 150 Kenyans to work in lucrative technical jobs.

Betsafe Kenya has also reached agreements with the Kenyan Premier League football clubs Gor Mahia FC and AFC Leopards in support of its ambitions, and in exchange, the betting operator will support community and grassroots club projects.

We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars.

Alex KobiaActing managing director of BetHigh Ltd

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