Celtic Approves William Hill as In-Stadium Betting Partner

British gambling company William Hill has agreed to a sponsorship deal with Scottish football club Celtic.

Under the terms of the partnership, William Hill will become Celtic’s official in-stadium betting partner and offer betting facilities at its stadium, Celtic Park, for the next two seasons.

We are delighted to partner up with Celtic at their iconic home and deliver our unrivaled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey.

Liam McKeeDirector of Media, Sponsorship & UK Creative at William Hill

Celtic is of the most successful clubs in the Scottish Premiership, having won the league championship 52 times, the Scottish Cup 40 times, and the Scottish League Cup 20 times. It currently sits at the top of the league table and competes in the 2022/23 Champions League.

According to the club, its deal with William Hill will allow its fans to access “exclusive offers and promotions from William Hill.”

We are very pleased to be partnering with an industry leader in William Hill. We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season.

Adrian FilbyCeltic FC Commercial Director

In August 2022, William Hill announced its temporary exit from Ontario, pending the time it would secure a license for the province’s regulated gaming market.

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