DraftKings to Roll Out All-in-One Super App
DraftKings said on Monday that it will merge its sportsbook, online casino, prediction markets and lottery services into a single application later this month.
LISTEN TO THIS ARTICLE:The combined platform is targeted to go live before the NCAA Men’s Basketball Tournament begins on March 17.
The company confirmed that daily fantasy sports will continue operating on a standalone product. CEO Jason Robins told investors the integration reflects a broader shift in how consumers interact with mobile entertainment and wagering products.
Management presented a long-term outlook that estimates the US regulated gambling market could represent between $55 billion and $80 billion in gross revenue by 2030. Executives identified artificial intelligence tools, further legalization of online casino gaming, expansion of sports event contracts and the creation of an internal trading operation as core drivers.
The rollout comes during a difficult stretch for DraftKings shares following revenue and earnings that fell short of expectations. In recent weeks, prediction market operator Kalshi has moved ahead of the company in valuation.
An analyst note circulated Monday suggested the unified app may intensify competition with FanDuel, BetMGM, Kalshi and Polymarket. The company did not attach specific near-term financial targets to the product launch.
Robins said placing DraftKings Predictions inside the primary platform will allow the business to reach customers already active on its sportsbook and casino products. He noted that roughly 80-90% of users engage with a DraftKings product during a given year.
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Access to certain features will depend on state law. Customers in states such as California will not be able to place sportsbook wagers but may participate in prediction markets where permitted.
The investor presentation included appearances from special advisor Cal Ripken Jr. and media partner Dave Portnoy as the company showcased the app’s cross-product functionality. Executives described a structure in which a customer could wager on sports in one state, trade contracts in another, play online casino games elsewhere and purchase lottery entries through the same interface.
Lottery offerings are supported through ownership of the Jackpocket courier platform. DraftKings Predictions general manager Jeanine Hightower-Sellitto said the segment represents a $10 billion opportunity and emphasized that it will not be treated as a peripheral feature.
She said deeper vertical integration would allow DraftKings to control more of the trading infrastructure and improve operating efficiency as the business scales. The company framed the move as a pragmatic step to capitalize on the ubiquitous overlap between sports, gaming and mobile technology.
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