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GambleAware Appoints Zoë Osmond as New Chief Executive

GambleAware has announced that Zoë Osmond is to become the new Chief Executive, replacing Marc Etches in March 2021.

Zoë Osmond has been Communications and Engagement Director at GambleAware for the past two years and has a proven record of accomplishment driving business growth both within the charity in her roles as CEO, Managing Partner, and Global Business Director at other organizations.

As Communications and Engagement Director, Osmond has been leading the delivery of GambleAware’s Safer Gambling and treatment campaigns, working with stakeholders across the public health, government, media, academia and the wider industry. According to the charity, this work has enabled her to develop “a clear understanding of the opportunities and challenges the charity and sector faces.”

Prior to joining GambleAware, Osmond was Chief Executive for the National Advertising Benevolent Society (NABS), a charity that supports those who work in the media and advertising industry. In that role, she developed and commissioned new support services and help to secure the charity’s finances.

The Chair of GambleAware, Kate Lampard CBE, said that Osmond fits the criteria that the charity is looking for “perfectly.” She went on to say that Osmond has the background required to lead a major organization and work with a stakeholder group that “requires a confident, consultative and collaborative approach” and that she is well suited to take the charity to the next stage of its development.

Zoe Osmond GambleAware Communications and Engagement Director

GambleAware is at an exciting moment in its history, and over the past ten years, Marc Etches has done a phenomenal job in leading the charity to this point. It is a critical time for the gambling sector and the recent pledge of up to £100 million from the gambling industry means this is a significant time to shape and drive forward GambleAware’s vital work and develop its own expertise. I am excited by the prospect of transformation and the opportunities now available to GambleAware to work with other organisations to prevent gambling harm and I look forward to taking on the challenge.

Zoe OsmondGambleAware Communications and Engagement Director

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