Industry Partnerships and Announcements – Week of December 28

Games developer and casino operators have been busy right up to the end of the year. The last week or two have seen a number of partnership deals reached that will give players even more choice in the year to come.

Highlight Games Signs Distribution Deal with Scientific Games

The virtual sports specialist Highlight Games Ltd has announced the signing of a distribution deal with Scientific Games.

Highlight Games are well-known for their leading virtual NBA games such as NBA Last 60 and NBA Winning Hoops, which are the only ones to use real archive footage from the NBA featuring all 30 teams, players, and original commentary. They have also produced a number of SOCCERBET games, including in English, Italian, and Turkish, as well as IIHF World Championship Ice Hockey. All of these titles and more will soon be available through online channels via Scientific Games’ OpenArena sports platform.

OpenArena is the first one-stop content marketplace for sports related content and it gives sportsbooks access to a wide range of products via a single integration.

The announcement was met with pride by the Co-CEO of Highlight Games, Steven Holmes. He described the deal with “one of the biggest gaming companies in the world” as “testament to Highlight Games’ unique product proposition and progress as a business.

Keith O’Loughlin SVP, Sportsbook and Platforms at SG Digital

Scientific Games prides itself on offering the most compelling and entertaining content to its customers across the globe and Highlight Games’ video virtual sports and instant win games certainly fulfil this commitment. Highlight Games’ products are unlike any other virtual sports or instant win games available and will be a fantastic addition to the portfolio of content available on the OpenArena platform.

Keith O’Loughlin SVP, Sportsbook and Platforms at SG Digital

Pragmatic Play Boosts Annexio Partnership with Bingo

Game developer Pragmatic Play has announced that it will be launching its bingo games with Annexio following an extension to the content distribution agreement between the two companies. The new games will be supplied through Pariplay’s Fusion™ aggregation platform.

The deal will see Annexio’s brand supplied with Pragmatic Play bingo games, such as the innovative Bingo Blast game, as well as their portfolio of slot games.

Recent months have seen Pragmatic Play’s bingo products help drive revenue for the developer. The bingo offering is spearheaded by the aforementioned Bingo Blast, which provides a unique and engaging experience both on mobile and desktop devices.

The Vice President of Bingo at Pragmatic Play, Claire McDaid, said, “Our proven Bingo products continue to go from strength to strength and we’re delighted to take our offering live with Annexio.

With an existing bingo base, we’re excited to be working with Pragmatic Play to grow, develop and evolve our offering. We are sure our players will love the new experience and take advantage of the USPs on the network.

Eddie BarrettHead of gaming at Annexio

Pariplay Expands Portuguese Presence Though Deal with Casino Portugal

Pariplay new deal with Casino Portugal

Pariplay, the company best known for its content aggregation platform Fusion™, has announced a new deal with the well-respected online casino and sports betting operator Casino Portugal. The deal will significantly expand Pariplay’s presence in the country, and it will see its portfolio of high-quality games, which are already highly popular with players, reach an even wider audience at

Thanks to the deal, players in Portugal will have another outlet where they can enjoy Pariplay’s hit games such as Dragons of the North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, all of which have proven themselves extremely popular throughout Europe.

The co-CEO of Casino Portugal, António Laranjo, said that the casino is “happy” to be collaborating with Pariplay “who have demonstrated their dedication to growth and innovation since the beginning.”

The CCO & MD Malta at Pariplay, Christine Lewis, said that the company is extremely happy about how much it has been able to extend its presence in regulated markets over the last year through a number of deals with European operators, such as the latest one with Casino Portugal.

Christine Lewis CCO & MD Malta at Pariplay

It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.

Christine LewisCCO & MD Malta at Pariplay

ORYX Gaming Reaches Deal with StarGames to Increase German Footprint

ORYX Gaming partnership deal with StarGames

ORYX Gaming has signed a partnership deal with StarGames to supply its content for the brand’s entry to the German market.

Thanks to the deal, StarGames will enjoy access to high quality content from ORYX’s exclusive RGS partners. Furthermore, the deal includes a large portfolio of third-party content, as well as player engagement tools and data services through ORYX Hub. The tools include free spins, the ability to run tournaments, leaderboard competitions, and more, all of which have proven to be excellent for player engagement and retention.

StarGames is owned by Greentube Malta, which is part of the NOVOMATIC group, and it is a leading provider of entertainment that already has experience operating in the German market thanks to its licensed operations in the federal state of Schleswig-Holstein. Now the operator is preparing to apply for a nationwide license when the country’s new legislation comes into effect in July 2021.

The Managing Director of ORYX Gaming, Matevz Mazij, called the deal a “significant step” as they prepare to take on the German online market. He said that, “StarGames has a long experience and a leading position in Germany, which will be an advantage to us as we establish and grow our business in the country.

The Brand manager at StarGames, Laszlo Pados, explained that ORYX has a varied gaming offering from many suppliers whose content has already proven popular in Germany.

Laszlo Pados Brand manager at StarGames

We are currently looking for exciting and innovative content providers to complement our portfolio of classic and new NOVO LINE™ slot games in order to launch our nationwide operation with top-quality content that fully complies with the German regulations. ORYX can assist us in achieving this goal.

Laszlo PadosBrand manager at StarGames

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