Inspired Entertainment Content Comes to Playtech Games Marketplace
Inspired Entertainment Inc. (NASDAQ: INSE) has announced a new partnership with Playtech (LON: PTEC ) that will see more than 100 of the developer’s most popular games become available through the Playtech Games Marketplace.
In what is a major boost for Inspired’s distribution network, the developer’s games will become available to Playtech’s extensive list of licensed operator customers through the Playtech Open Platform. The Playtech Games Marketplace will give licensees access to the Inspired content on one unified platform. It also provides operators with a number of analytical tools to help provide players with the best possible experience.
Inspired has developed a broad range of games that caters to numerous styles of players. The deal covers more than 100 online and mobile titles including some of its most recent and popular titles such as Reel King Megaways™, Centurion Megaways™, Gold Cash Free Spins™, Bonus Island™ and Vegas Cash Spins™.
Playtech is a leading technology company in the gaming industry. It offers Inspired an exciting opportunity to increase our distribution network and brand exposure among a very valuable audience, across new and existing strategic markets. With plans to deliver more of our top titles throughout this year and beyond, we look forward to building a long and prosperous relationship with Playtech.
The commercial manager at Playtech, Andrew Muir, said that the deal will “undoubtedly strengthen” Playtech’s games offering. He explained that the company has numerous customers in various markets, each of which has slightly different requirements in regards to themes, graphics, mechanics, general gameplay and more. As such, he explained that, “Inspired’s content covers multiple bases that will boost our customers’ games rosters across all our regulated markets. We’re thrilled to be adding Inspired to our flourishing list of distinguished content partners.”