iSoftBet and OlyBet Sign Content Agreement
iSoftBet, one of the industry’s top developers and content aggregators, has signed a deal with OlyBet that will bring its entire portfolio of proprietary slot content to a number of emerging regulated markets, such as Estonia, Latvia and Lithuania.
OlyBet is one of the best-known brands in the Baltics, and its customers will soon be able to enjoy all of iSoftBet’s most popular titles, such as Aztec Gold Extra Gold Megaways™, Mighty Stallion Hold & Win, and Gold Digger.
The slot Aztec Gold Extra Gold Megaways™ has proved to be particularly successful, generating an average of 25% more bets across all licensees than the original game, and OlyBet will be hoping to capitalize on this.
Furthermore, OlyBet will be able to make use of iSoftBet’s collection of player engagement tools, such as iNgame, which is proven to increase retention and boost player lifetime value through a variety of innovative products such as real-time leaderboards.
This is the latest in a number of important commercial agreements reached by iSoftBet over the last year. It also recruited heavily in 2020, hiring many C-level executives, while the company also won the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards. At present, iSoftBet content is available in 19 regulated markets, and the company is known to have further ambitious expansion plans.
OlyBet is recognised as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania. We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content.