iSoftBet Enjoys More GAP Success
The innovative new casino MegaRush has given a boost to iSoftBet, the game developer and content aggregator, by signing up to use its Game Aggregation Platform (GAP).
The deal means that MegaRush will now have access to roughly 8,000 slots and table games from more than 65 of the industry’s leading developers and it will also be offering more than 150 of iSoftBet’s proprietary titles, including its library of Megaways and Hold & Win products.
MegaRush is a new presence in the iGaming industry having launched in October 2020. It has a mobile-first approach and brings members slots, scratch cards, live casino and instant win games.
However, the deal is just as important for iSoftBet. It brings another partner to its flagship GAP platform, which has been one of the main drivers of the company’s commercial growth over the last year. The platform itself has grown significantly in the last twelve months with more than 1,800 games added to it in 2020 and the integration of additional suppliers such as Eyecon and Tech4Bet.
Thanks to this, GAP saw 96% more active players in 2020 than in 2019 across iSoftBet’s network of 162 global licensees.
We’re very pleased to take our GAP offering live with MegaRush, which is one of the most exciting new entrants to the market. As a mobile-first casino, MegaRush aligns with our values of working with like-minded forward-thinking, dynamic brands and we’re looking forward to growing the relationship.
The director of gaming at MegaRush, Tom Orton, said that it is important to the casino that they integrate strong content and as such, they are “delighted to be able to take on the significant scale of iSoftBet’s GAP offering.” He described it as having “premium content for players of all tastes” and said that they are sure that their customers will be impressed by the experiences the games provide.