MaximBet to Launch Internationally This Summer
The Carousel Group, a privately held gambling operator, has announced a new global strategic partnership with the media brand Maxim.
The new MaximBet will offer both sports betting and online casino games through a website and mobile apps to players in the United States and globally. It will seek to make use of Maxim’s integrated network of print, digital, social and experiential platforms to engage the already large Maxim community.
Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand. Our mutual objective to provide premiere entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet in the next 90 days.
At the same time, the Carousel Group has announced the end of its Series A investment round with $50 million of funding from xSigma Entertainment Limited. xSigma is a wholly owned subsidiary of ZKIN International Group (NASDAQ: ZKIN), a tech-forward company listed on Nasdaq. The funds will be used to help the Group expand into more US states and for marketing purposes.
The Carousel Group only entered the US market in late 202, as a sports betting operator. It quickly expanded across New Jersey, Colorado, Indiana and Iowa, thanks to its scalable and self-managed infrastructure that uses proprietary technology together with in-house trading and risk management teams.
Susan Kilkenny, Maxim SVP, said that they are always looking to provide Maxim’s audience with new, rich and engaging experiences and said that they are “incredibly excited to be entering the sports betting and iGaming space with our partners, Carousel Group.” She added, “Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.”
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