Microgaming and Rootz Boost Partnership for New Casino Brand
Microgaming, the leading content developer and aggregator, has announced a strengthening of its strategic partnership with the online casino operator Rootz Limited, in order to provide fresh content to the recently launched brand Wheelz.
The two companies first formed a partnership in 2019 when Rootz Limited launched its flagship casino Wildz. This was followed soon after with the launch of Caxino in 2020.
The latest brand, Wheelz, is to run on the same technology and also offer Microgaming’s huge portfolio of content from its exclusive independent studios. This will include games such as the recently launched Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games respectively.
Wheelz went live with 125 Microgaming titles and together with the casino’s use of AI and automation, it will help the site provide players with a truly engaging and personalized experience.
Related:
- Microgaming Network features games from Aurum Signature Studios
- Microgaming’s Jungle Mega Moolah launches at Kindred Group
We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.
The CEO of Rootz Limited, Lasse Rantala, described Microgaming, as “instrumental” to the success that the company’s first two casino brands. He said that they have high hopes for Wheelz and that with the support of Microgaming the company is confident that it will be just as successful as the other two sites. He added that he would “like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success”.
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