New Rainbow Riches Slots from SG Goes Live
Scientific Games Corporation (NASDAQ: SGMS) has released its latest sports-themed slot, Rainbow Riches Race Day, adding to the hugely popular series of games based on the Emerald Isle.
Gamesys, who have a long-standing association with the Rainbow Riches brand, launched the game exclusively to UK players last week on its Rainbow Riches Casino site, and the game will soon be available to players elsewhere.
Classic horseracing arcade machines inspired the new slot. The racetrack is visible above the reels and players need to collect horses to advance along the track. They will then win the prize associated with the first horse to cross the finish line.
It is a 6-reel slot with 4 rows, thousands of ways to win, cascading reels, and plenty more features. There is also a choice of free spins mode and the game offers a number of responsible gambling tools.
The slot was launched ahead of the season’s most popular race meetings in the UK, such as the Cheltenham Festival and the Grand National. As such, a number of tier-one sportsbook operators that work with Scientific Games have already committed to incorporating the new game in their marketing campaigns.
Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level. Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love.
The marketing director at Gamesys, Simon Mizzi, said that the company is pleased to be able to extend its range of Rainbow Riches games and that the latest addition is an “exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”