Playbet.io Announces Dizzee Rascal as Brand Ambassador
Playbet.io, a crypto casino, has named British rapper Dizzee Rascal as its newest brand ambassador.
LISTEN TO THIS ARTICLE:Playbet launched in 2024 and has since expanded its online gaming portfolio to include slots, live dealer games, and a varied selection of sports and esports options.
By adding Rascal to its team, Playbet aims to leverage his following and credibility to increase brand visibility and drive user conversions. The Bassline Junkie crooner will feature prominently in the operator's marketing campaign, appearing in exclusive content and live streams.
We're thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal. A true icon of success, Dizzee has captivated millions of fans worldwide, and we're proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we're confident it's going to be a hit.
Rascal also expressed his enthusiasm for the partnership, stating that he loved being part of innovative projects and believed Playbet was doing something big globally.
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Regulatory Hurdles Limit UK Impact
Although Rascal's main fanbase is in the UK, the collaboration will have minimal or no influence on the UK's gambling market due to the region's stringent regulations on online gaming.
Playbet and its parent company are licensed in Curaçao rather than the UK, which means they aren't subject to the UKGC's strict player safety regulations and, therefore, cannot operate in the jurisdiction.
Additionally, Playbet allows crypto payments, which is a contentious issue in the UK due to unclear regulations surrounding their use. However, on several occasions, the UKGC has cautioned customers against engaging with offshore sites that support crypto banking methods. As such, licensed casinos in the UK tend to shy away from crypto payments to avoid potential regulatory issues.
In this case, Playbet will have to rely on Rascal's international fan base to fulfill its marketing goals.
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