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Playtech Signs a Multi-Market Agreement with Novibet

Playtech, one of the online gambling industry’s leaders, has recently signed a deal with the Greek online gambling operator Novibet that will significantly expand the company’s presence in the Greek market.

The deal will see Playtech bring its online casino and live casino content to Greek gamblers through the Novibet website. In the first stage of the partnership, Novibet will be adding a “Playtech Casino” tab to its Greek website, and there are plans to expand to Italy and the United Kingdom in the near future. Novibet will also be offering branded and localised versions of some of Playtech’s live dealer games.

In a press release announcing the new agreement Novibet’s general manager Nikos Olympitis said, “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences and we look forward to developing this partnership further as we continue to grow our content offering.”

Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading casino and live casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.

Yori AramiDirector at Playtech

The latest announcement comes just a few weeks after Novibet reached a content distribution agreement with Playson, which significantly strengthened its iGaming offering. That agreement allows Novibet to integrate a number of Playson’s slots, such as Pearl Beauty: Hold and Win, Diamond Wins: Hold and Win, and its latest release Solar King. Furthermore, Novibet will also be able to make use of the supplier’s integration-free collection of engagement tools, which are designed to increase player retention.

While Novibet has been negotiating these agreements, the Greek gambling regulator, the Hellenic Gaming Commission (HGC), has just opened the application progress for its new online gambling licenses.

The gambling authority will be offering two types of licenses, one for online betting and the other for online games of chance. At the same time, the tribal gambling operator Mohegan Gaming & Entertainment (MGE) has just received permission from the HGC to develop Greece’s first integrated resort and casino, which is set to include a luxury hotel, entertainment venues, a convention centre, shopping facilities, a casino, dining, and more.

All of this is good news for local Greek gamblers, who will now be able to enjoy a broader selection of games, and future tourists, who will be able to visit a modern, gambling resort.

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