Pragmatic Play Expands Partnership with Betway
Pragmatic Play, one of the leading and most ambitions content providers to the online gambling industry, has announced an expansion of its agreement with the leading UK operator Betway to include live casino games.
At the end of last year, Betway added Pragmatic Play’s large portfolio of slots to its offering and it did not take long for the operator to seek an expansion of the agreement to include the live dealer product.
It means that Betways’ customers can enjoy all of Pragmatic Play’s live dealer products, including its new gameshow Mega Wheel, and its popular casino standards such as Blackjack Azure and Roulette. All of the live dealer games are broadcast from Pragmatic Play’s specially designed state-of-the-art studio located in Bucharest. The cameras capture the action with 4k video technology, and the studio makes use of the latest immersive sound systems.
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The expanded agreement is testament to how easy it is for operators to upscale Pragmatic Play’s multi-product offering. They are able to add additional verticals quickly and smoothly using the provider’s single API solution.
Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership. Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.
Paul Adkins, the Marketing & Operations Director at Betway, said that the developer’s slots were a “great addition” to the online casino and that they are now “delighted” to be adding the live dealer games. He commented, “Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future.”
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