Pronet Gaming Launches New Brand and Website as It Expands Focus on Asia
Omni-channel turnkey provider Pronet Gaming has unveiled a new website and refreshed brand identity.
LISTEN TO THIS ARTICLE:This marks a significant step in its long-term growth strategy and an expanded focus on Asia. The relaunch reflects a sharpened mission for 2026, centred on helping operators move faster, localise more effectively, and scale sustainably in complex and fast-changing markets.
The new website introduces a streamlined structure and a more contemporary visual identity designed to showcase platform flexibility, speed of deployment, and modular design. According to the company, the rebrand is the product of extensive operator engagement across Asia over the past two years, where shifting player behaviours, cultural expectations, and regulatory requirements have increased demand for adaptable, locally responsive technology.
“Success in the region is ultimately about understanding people, not just platforms. Player expectations are evolving, localisation needs are accelerating, and operators want greater control without sacrificing customisation. Our refreshed identity reinforces our commitment to delivering a platform and partnership model built for those realities."
Asia-Led Strategy Shapes Platform and Brand
Insights gathered from regional operators played a central role in shaping both the brand refresh and the platform narrative. Pronet Gaming says operators increasingly want technology that allows them to respond quickly to local conditions without relying on rigid, one-size-fits-all systems. The updated website reflects this positioning, highlighting modular architecture, faster launch timelines, and operator control across multiple channels.
The company’s leadership notes that Asia’s diversity requires more than technical capability alone. Cultural nuance, regulatory alignment, and local operational knowledge are now critical components of sustainable market entry and growth. Pronet Gaming’s investments in regional expertise and flexible platform design are intended to address those demands while supporting long-term partnerships rather than short-term expansion.
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A Creative Rethink for a Changing B2B Audience
The rebrand also reflects a broader shift in how Pronet Gaming communicates with the market. As B2B audiences become younger and more digitally fluent, the company’s marketing team undertook a full creative reset.
“We were given the freedom to reimagine everything”, said Gina Lama, Head of Marketing at Pronet Gaming. “As we explored themes like surrealism, connection, and transformation, one idea resonated deeply: metamorphosis. It reflects what we’ve been going through as a company – evolving, adapting, and levelling up for the operators we serve.”
That creative direction informed a clean, tech-forward visual language intended to align with the company’s ambitions and its expanding global footprint. The updated identity, Lama added, better represents where Pronet Gaming stands today and where it plans to go next.
Platform, Partnership and Purpose
Despite the refreshed look, Pronet Gaming says its core principles remain unchanged. The company continues to anchor its offering around three pillars: platform, partnership, and purpose. With many team members coming from B2C backgrounds, Pronet Gaming emphasises a practical, operator-first approach that prioritises responsible deployment, cultural sensitivity, and regulatory alignment.
Looking ahead to 2026, the company plans to deepen its presence across Asia through targeted launches supported by local teams, reinforcing its focus on sustainable growth and long-term collaboration.
“Our evolution is just beginning”. Leese said. “In every market, we bring more than a platform – we bring purpose, partnership, and a deep understanding of what drives operators and players.”
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