SharedPlay Receives €1.1 Million Investment from LeoVegas

LeoVegas (STO: LEO), the Stockholm-listed gaming operator, has agreed to purchase a 25% stake in the London-based start-up SharedPlay.

Through the LeoVentures subsidiary, LeoVegas is investing €1.1 million for its stake in the B2B business, with the option to increase its ownership in the future in according with some predefined conditions.

SharedPlay, which was founded by Karolina Pelc, an experienced executive who has worked with companies such as SG Digital, LeoVegas, and Bettson (STO: BETS-B), gives players the chance to share their gaming experiences with each other through multiplayer online casino games.

Karolina Pelc Founder of SharedPlay

SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry. We aim to create the best and most engaging product for making casino more social among players.

Karolina PelcFounder of SharedPlay

Pelc explained that she believes that there is immense potential in the engagement that the new generation of casino players bring. She added that she believes LeoVegas to be the ideal partner as they are “passionate about the gaming experience and innovation in product development” and that they have demonstrated through previous investments that they are proficient at driving growth and creating value

The CEO of LeoVegas, Gustaf Hagman, commented, “We see a new behaviour in the gaming market as well as in many other digital consumer segments - it’s about sharing your fun and excitement with your friends, but also with others who have the same interest. The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”

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