Bragg Gaming Live in West Virginia Through Caesars Deal
Bragg Gaming has gone live in West Virginia through a new rollout of proprietary online casino content with Caesars Entertainment, marking its sixth US market entry.
LISTEN TO THIS ARTICLE:The launch gives Caesars players in West Virginia access to Bragg's exclusive online casino titles and represents a continuation of the company's content-led North American expansion strategy. Bragg has made regulated US markets a priority focus, with West Virginia now joining the list of jurisdictions where its products are live.
Related: Bragg Gaming Targeted in Cybersecurity BreachBragg reported that its proprietary content in the US recorded a 270% year-over-year increase in gross gaming revenue during Q2 2025. This growth significantly exceeded the broader market's performance, which expanded by 31% over the same period. The company said the figures reflect increasing demand for its exclusive games and distribution model.
The company's portfolio is produced through a mix of in-house and partner development. Internal studios include Atomic Slot Lab, Indigo Magic and Wild Streak Gaming. Additional titles are created through Bragg's Powered by Bragg program, which integrates content from third-party developers. Among the studios featured are Bluberi, Incredible Technologies, King Show Games and Sega Sammy Creation.
Neill Whyte, Chief Commercial Officer at Bragg, described the launch as a major achievement, noting that partnering with Caesars Entertainment in West Virginia reinforces the company's growth plans. He said that Bragg expects its diverse portfolio of content to be well-received by players in the state and sees this expansion as a positive step in deepening its US footprint.
Caesars Digital highlighted the impact of the expanded agreement. Ricardo Cornejo Rivas, VP of Online Gaming, explained that customers in West Virginia would now have access to established player-favorite titles from Bragg. He added that the addition of the new content enhances Caesars' iGaming portfolio and strengthens the iGaming experience for its customers.
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Bragg and Caesars Continue to Grow Partnership
The latest rollout builds on a wider partnership between the two companies. In January, Bragg and Caesars announced a technology and content development agreement. Under that framework, Caesars gained access to Bragg's Remote Gaming Server and associated technology, enabling the operator to produce proprietary content using Bragg's infrastructure. The new West Virginia launch further extends that collaboration into live operations.
Bragg estimates that the current US online casino market is worth approximately $10 billion annually, with long-term potential exceeding $75 billion. By entering West Virginia, the company continues to broaden its coverage across regulated states, aiming to build stronger operator relationships and increase the distribution of its exclusive titles.
Alongside market expansion, Bragg recently arranged up to $6 million in credit facilities with the Bank of Montreal. This financing replaces earlier promissory note indebtedness with a more flexible arrangement supported by a leading North American financial institution.
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