Conscious Gaming Receives $200K Boost from GeoComply to Develop Responsible Gambling Tool
GeoComply has announced that it has donated $200,000 to Conscious Gaming. The donation will help the nonprofit Conscious Gaming as it works to address responsible gaming challenges faced by the iGaming industry in the United States, specifically by speeding up the deployment of PlayPause, a national self-exclusion tool.
Anna Sainsbury, the Chairman and Co-Founder of GeoComply, said that the company has been observing the development of the iGaming industry in the US over the last decade. She explained that while the company is certainly supportive of growth, it recognizes that it brings challenges with it and that GeoComply is proud to help Conscious Gaming “fulfill its obligations to responsible gaming by creating a safe environment for players.”
Conscious Gaming was created by GeoComply as an independent nonprofit in order to unify industry stakeholders’ responsible gaming needs and to design a standardized baseline to share nationwide. The aim is to bring the industry together in order to tackle the challenges that arise from the fact that requirements vary on a state-by-state basis in the US.
The donated money will help to speed up the development, industry outreach, and deployment of PlayPause, which is a groundbreaking tool designed to modernize and improve the industry’s responsible gaming programs.
The interest and momentum for PlayPause from operators and regulators since the launch has been tremendous. This donation from GeoComply will help us scale our efforts and help drive the adoption of PlayPause throughout the U.S. iGaming industry in 2021.
Major operators, such as Entain (LON: ENT) and BetMGM (NYSE: MGM), have already committed to using the self-exclusion tool. Furthermore, it is being used by the Pennsylvania Gaming Control Board. It offers numerous advantages, such as allowing players to remain in their self-exclusion bubble even when crossing state boundaries. This will prevent problem gamblers from circumnavigating their self-exclusion simply by visiting a different state.
It will also help operators improve their responsible gambling programs with greater analytical tools. For instance, it will help identify players that have self-excluded in one jurisdiction but need to be recognized and protected if they try to play from another.