Deal Finalised between GIG and Casino Time for Ontario Market
After announcing a potential link up in November last year, a deal between GIG and the Ontario land-based entity, Casino Time has been completed.
It will see the omni-channel, platform and sportsbook provider supply its solution to the business, as Casino Time looks to go live with new technologies during the second half of 2023.
Casino Time, meanwhile, is a joint-venture between several retail casinos in the Charitable Gaming sector of Ontario.
Casino Time Focusing on More User-Driven Experience
There is a lot of optimism about this partnership, especially from the perspective of Casino Time, which is keen to substantially increase the quality of its customer experience, with GIG having been identified as the ideal partner to help make this happen.
Casino Time will deliver the personalised service and community experience that our retail customers in Ontario have come to expect, while expanding the product offering into exciting new territory, including bingo, slots, sportsbook and live dealer casino games.
What it seems, is that there is somewhat of a gulf between land-based casinos and online casinos, especially in the Ontario market from what the former can do in order to give customers more value and make their experience more enjoyable.
This strategic partnership with GIG, could see its profile raised considerably and help it to elevate itself above its rivals in the province of Ontario as it looks to launch its brand in the increasingly competitive online space.
Meanwhile, GiG chief commercial officer Marcel Elfersy revealed: “A growing presence in Ontario continues to reflect well on the strength of our products and technology in the region. Combined with our commitment to expansion in complex regulated markets globally, we’re demonstrating that we are well positioned to power the needs and aspirations of land-based operators looking to enter the online space.”
Is Ontario Gradually Elevating Its Status?
Despite only becoming regulated last year, the province of Ontario has steadily been building momentum and as a result, has seen its position in the global hierarchy of markets increase.
Ontario’s market now has well in excess of 25 operators available to customers in Ontario, with this continuing to grow every month. While US firms were some of the first to express interest, which in itself provided a major sign as to how potentially big the market was going to be, this has since attracted brands from Europe.
The likes of Bet365, BetVictor, Betway, Bwin and 888 have all joined a growing repertoire of brands in Ontario and the decision from Casino Time to move online in the province, along with its alliance with GIG, can help it to compete with these more established global brands.