EasySwipe™ Come to Microgame Partners
The games developer ESA Gaming has signed a distribution deal with the popular Italian platform provider Microgame that will enhance its position within the Italian market.
ESA Gaming is behind a portfolio of EasySwipe™ lightweight HTML5 games designed for mobile play that can be easily integrated into sportsbooks and iGaming sites. The deal will make these games available to Microgame’s operator partners. The games offer extremely fast performance and open sessions that give players the ability to swipe in and out of them, meaning that they can play without disrupting their sports betting experience.
The portfolio has a proven record and has been found to increase cross-selling capacity with an average 20% of sports bettors converting to EasySwipe™ games. They also boost engagement levels and screen time by around 5%.
Operators will be able to offer players games such as Goal Mine and Fruit Staxx as well as the casino classics Roulette and Baccarat.
Microgame provides more than 90 Italian operators with content and its platform. It makes use of innovative technologies to develop high quality products and services that serve the needs of both operators and players.
We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators. Microgame needs no introduction and this partnership underlines the demand of our games in the Italian market and we can’t wait to further grow our presence together.
Marco Castaldo, the CEO at Microgame, said that one of the reasons for the company’s success is that it collaborates with the “most innovative suppliers” and explained that he believes “ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”