Gambling Market Inquiry Recommends Tougher Restrictions in Sweden

Sweden’s government has released latest report from the Swedish Gambling Market Commission (the Spelmarknadsutredningen). The report puts forward suggestions for further restrictions on gambling advertising and suggests a permanent limit to casino deposits.

Social Democrat MP Anna-Lena Sörenson leads the Swedish Gambling Market Commission. In October, it published a report of recommendations regarding how horseracing and sports development programs should be regulated.

The latest report is the result of complaints of “aggressive advertising overexposure” on Sweden’s broadcast channels. The complaints spurred Sörenson to launch an investigation into how online gambling marketing was regulated in the country. Based upon the investigation, it is being recommended that the government ban casino game advertising from 6am to 9pm every day of the week.

Anna-Lena Sörenson Social Democrat MP

This has been a complex assignment that has touched on a large number of different issues linked to the gaming regulation, which in some cases have required difficult trade-offs. I believe that the proposals we come up with today can both contribute to strengthening consumer protection and make regulation more appropriate.

Anna-Lena SörensonSocial Democrat MP

The report also recommended that Sweden should permanently adopt the temporary weekly casino deposit limit that was imposed over fears of a rise in problem gambling during the coronavirus pandemic. It also highlighted worries about unlicensed operators accepting players from Sweden and suggested that the government introduce greater controls and penalties to prevent this

Ardalan Shekarabi, Sweden’s Minister for Social Security, said, “The Gambling Market Inquiry’s report will form an important basis for the Government’s forthcoming measures. It is both about shutting out gaming companies that do not have a license and ensuring that those who operate here with a license do so in a responsible manner.”

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