Hard Rock Bet Utilizes Artificial Intelligence to Redesign Casino App Lobby
Hard Rock Bet has launched its new casino mobile app lobby, featuring a notable use of proprietary AI and machine learning to provide each player with a unique experience.
LISTEN TO THIS ARTICLE:These improvements, including the use of AI, have been in progress since August 2024.
New Tools for a Smoother Casino Experience
Upon logging in, players will notice a “My Games” widget. This will consolidate a list of recently played and favorited games. There will also be suggestions based on what you previously played. Additionally, there’s a more streamlined search option and a top-10 search feature, which displays the most popular games.
Players can also press on any game to see related/recommended options, making it easier to find new games. The new interface has made changes to its advertisements and other widgets so it’s less cluttered, too.
Related: Hard Rock Bet Introduces New Legendary Reward Drops Rewards Program
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Inside Hard Rock Bet’s Casino Overhaul
This redesign represents the culmination of 18 months of innovation and fine-tuning. Our enhanced personalization algorithms, powered by proprietary AI, deliver a seamless, intuitive experience that aligns with each player’s journey. From design to discovery, every element of the lobby is geared toward delivering value, enjoyment, and efficiency.
Hard Rock Bet offers over 3,000 games, promotions, 24/7 customer support, and now a new user interface design for the lobby.
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