Hasbro Games to Be Featured in New Slots
Hasbro is expanding its footprint beyond traditional toys and entertainment by entering the global gambling market through a series of strategic partnerships. This move represents a deliberate shift to leverage the company's iconic intellectual properties, including Monopoly, Yahtzee and Battleship, to generate new revenue streams in the fast-growing casino industry.

At the core of Hasbro's gambling strategy are four major collaborations targeting various facets of the industry. Through a partnership with Aristocrat Technologies, Hasbro will launch Monopoly-themed slot machines in land-based casinos worldwide.
Aristocrat's global presence and regulatory experience will facilitate rapid rollout across more than 300 jurisdictions. Meanwhile, Hasbro has teamed up with Evolution, a leading provider of digital casino content, to produce online slots and live dealer experiences, including titles such as Monopoly Filthy Rich, designed for regulated markets in over 25 countries.
The strategy also includes a deal with Galaxy Gaming to create branded table games like Monopoly Roulette and Yahtzee Craps. Galaxy's portfolio of 131 international licenses positions these games for wide deployment.
Additionally, Hasbro has partnered with Bally's to feature its intellectual properties on the operator's online gaming platform, which has reach across 20 US states and international markets. These partnerships exemplify Hasbro's "Partner Scaled" approach, intended to expand IP utilization through alliances that combine brand equity with operational expertise.
Product launches are planned for January 2026, with revenue expected from a combination of upfront licensing fees and ongoing royalties tied to performance metrics.
From a financial perspective, Hasbro's expansion into gambling presents a promising opportunity for high-margin growth. The global online gambling market is projected to reach $169 billion by 2033, driven by an annual growth rate of 8.88%.
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Taking Advantage of Mobile Gaming Growth
The proliferation of mobile gaming is a key factor in this growth. Hasbro has already demonstrated success in digital formats, with Monopoly Go! generating $39 million in revenue during the first quarter of 2025. The company's $1 billion cost-reduction initiative, which targets 50 to 100 basis points in annual margin expansion, creates fiscal flexibility to invest in lucrative ventures like casino licensing.
Despite the upside, Hasbro must navigate several risks. One concern is the company's reliance on Chinese manufacturing for physical components, which exposes it to potential tariff increases that could impact overall profitability.
Regulatory compliance is another significant challenge, as gambling laws differ across jurisdictions and require strict adherence to licensing rules, age verification protocols, and anti-money laundering measures. There is also the logistical complexity of coordinating multi-platform game launches, which may be subject to delays.
However, Hasbro's long-standing experience in gaming-related licensing and the expertise of its partners provide a solid foundation for managing these challenges. The company's strong corporate citizenship profile may also ease public and regulatory scrutiny.
Market trends continue to favor Hasbro's entry into the gambling space. The overall gambling market is projected to grow at a rate of 3.28% annually through 2029. Much of this growth is driven by increased online access, particularly in Asia-Pacific, where mobile gambling adoption is forecast to rise at a 10.04% CAGR.
In North America, the expanding legalization of sports betting and casino gaming in states like Nevada and the growth of New Jersey online casinos have significantly contributed to the industry's momentum. Hasbro's strategy also aligns with broader shifts toward adult-oriented gaming. The company's "Aging Up" initiative has already contributed to a 46% revenue increase in its Wizards & Digital Gaming segment in the first quarter of 2025.
Emerging markets offer additional growth potential, particularly in regions such as India and Latin America, where gambling legislation is evolving. These regions represent untapped opportunities for Hasbro's licensed casino content.
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