Imagine Live Names Barry Mahon as Chief Commercial Officer
Imagine Live, the casino table games supplier, has announced the appointment of gaming industry veteran Barry Mahon to the role of Chief Commercial Officer (CCO).
Barry Mahon joins Imagine Live as Chief Commercial Officer.
LISTEN TO THIS ARTICLE:Mahon has three decades of experience in the gambling sector and has held several management roles in the industry, having worked in retail casinos, and in the digital verticals. Additionally, he has extensive knowledge of the live streaming platforms, which will be key in the growth of the business as Imagine Live specializes in live dealer games.
In his new role, Mahon has been tasked with implementing the continued growth of the business and overseeing the commercial vision of the company for the foreseeable future. He will also be responsible for overseeing development, business relationships, and revenue growth management.
Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions. I joined Imagine Live at an exciting time in the scale-up and expansion of the business. We are opening more live dealer studios and introducing innovative live game formats such as RobinThe Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield. Our continued focus shall be to deliver premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.
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Mahon Committed to Lead Customer Focused Strategy
Mahon has indicated that he intends to achieve the company's objective of growth through a customer-focused approach, and the strategy will be met by meeting the needs of the customer first. He believes putting the customer first and meeting their needs will lead to an immediate increase in revenue and ultimately be successful for the business.
One of the first tasks for Mahon to undertake will be to open more live dealer studios because there is a high demand for this currently. Imagine Live plans to launch new games like RobinThe Fair and Dynamite Roulette as its new offering in the planned new studios.
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