Luckbox Announces Partnership with Aspire Global
As part of its growth strategy, Luckbox is continuing with a strategic overhaul of its core operating systems, and Aspire Global (OTCMKTS: ASPGF), a leading technology provider for the iGaming industry, is helping the company.
The Real Luck Group (CVE: LUCK), Luckbox’s parent company, has signed an agreement with Aspire Global to provide the brand with its casino and sports gambling products. It appears that Aspire Global is set to replace EveryMatrix, with who Luckbox signed an agreement in February.
Aspire Global will be supplying Luckbox with its BtoBet Neuron platform, replacing EveryMatrix’s OddsMatrix. Aspire will also be aiming to introduce its online casino platform, which will take Luckbox into another important vertical.
The BtoBet Neuron platform will give Luckbox the ability to provide players with a bespoke journey, a fully customized sportsbook experience, resulting in a unique customer experience.
Luckbox provides its customers with e-sports betting coverage, live streams, and statistics on all major e-sports. It also provides a highly engaging Counter-Strike: Global Offensive, Dota 2, and League of Legends betting experience. As such, it has become a very popular bookmaker with e-sports fans in multiple markets, and in November 2020, the brand was named Rising Star at the EGR Operator Awards. The Real Luck Group is listed on stock exchanges in Canada and the US.
We are thrilled with this partnership which gives us the prerequisites to create a bespoke, outstanding player experience across all channels. In our search for a new sportsbook supplier, we looked for a cutting-edge betting solution, and we also looked for opportunities to expand into new jurisdictions. We found these key strengths in the combination of BtoBet and Aspire Global.
Tsachi Maimon, the CEO at Aspire Global, said that the partnership is a testament to the strength of the BtoBet platform. He said that the company is excited about collaborating with Luckbox and aiding its migration from its previous platform. He added, “We are looking forward to developing Luckbox’s offering together with them and to support Luckbox in further strengthening its position as a leading, global iGaming company.”