Napoleons Casino Brand Told to Remove Socially Irresponsible Adverts
A & S Leisure Group, the owners of the Napoleons casino brand, have had a complaint against them upheld after an investigation by the Advertising Standards Authority (ASA) in the UK.
The initial complaint was focused on a number of adverts on the Napoleons Casino website and their Facebook page, which told customers that they would have “unlimited gaming entry into prize draws” and members would be able to enjoy unrestricted gambling.
One of the complaints against the casino was that all the terms relating to the promotions were socially irresponsible.
In their defense, A & S Leisure said that in their view, according to the UK’s money laundering regulations, they are allowed to offer unlimited and unrestricted gambling to the members of the casino.
The ASA disagreed and said that the A & S Leisure Group should not display any similar ads in the future as they could condone irresponsible gambling and the problems that go with it.
The CAP Code stated that ads must not portray, condone or encourage gambling behavior that was socially irresponsible or could lead to financial, social, or emotional harm. We considered that the overall impression of the claims in the ads was that consumers could gamble without limits or restrictions and therefore condoned or encouraged consumers to engage in irresponsible gambling behavior that could lead to financial, social, or emotional harm. We, therefore, concluded that the ads were irresponsible and breached the Code.