New Jersey Welcomes Xpoint Verify
The latest news coming out of New Jersey indicates that Xpoint Verify - the real money geo-location gambling asset of Xpoint, has now entered its market with online casino brand, PlayStar.
A partnership that was agreed upon between the brand and Xpoint earlier this year, it promises to be a vital move for PlayStar, which is swiftly growing throughout the US.
Xpoint Verify, meanwhile, has had success over the last few months following other collaborations with prominent brands in other states, such as Sporttrade, while it has also linked up to great success with SkillOnNet in Canada.
Natural Symmetry Indicates Huge Potential
This partnership is indicative of a symbiotic growth strategy for the two entities, further boosted by entry into New Jersey due to both of them being young, ambitious and visionary in terms of where they believe that they can make an impact.
We are very pleased to be partnering with Xpoint as our Geolocation provider in New Jersey.
Both PlayStar and Xpoint are at a similar point in their evolution – young, exciting brands who bring true innovation to our markets – and as we enter somewhat of a David and Goliath battle against our respective competitors.
Additionally, this partnership means we stay true to our vision to leverage the most innovative technology in the market to deliver an online casino experience like no other.
Meanwhile, Marvin Sanderson, CEO and Co-Founder of Xpoint “2022 is proving to be a pivotal year for Xpoint and I am delighted that we are now live with PlayStar, another world-class Xpoint Verify partner in the US.
“Obviously, each of our announcements are major steps forward, for our team and our partners, but they are just the start of our story. Over the coming months, we will be announcing more partnerships and more developments within our business as we bring truly game-changing thinking to our industry.“
He continued: “We are innovative, we work tirelessly for our partners, and we exist to help them unlock the true potential of their investment in geolocation tech – previously that has been seen as a utility, but our thinking helps turn that utility into an asset. I’m excited to share more news over the coming months, so stay tuned.
PlayStar is an exciting brand bringing innovation, fresh thinking, and consumer-focused value to the online casino market, key brand elements that we share.
It is going to be a major player in the US market and we are delighted to be partnering with their team, and are excited to be part of what promises to be an exciting future for PlayStar and its customers.”
New Jersey Set to Be a Big Test
Despite having witnessed favourable growth over the last few months, New Jersey is arguably the most mature online gambling in the US, and this represents a considerable test for both entities as to how successful they can be.
Up against big and established brands such as FanDuel and DraftKings, who arguably lead the way in New Jersey, PlayStar will need to be smart about how it differentiates itself in a tough market.
What works in its favour is that the brand has considerable industry expertise and experience in addition to a focus on innovation, highlighted by its link-up with Xpoint. It will also be interesting to see whether it stops there in terms of further licences, with New York likely to emerge from its neighbour’s shadow in the not too distant future.
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