Nicki Minaj Becomes MaximBet New Brand Ambassador
Leading sports betting and iGaming operator MaximBet has announced its partnership with hip pop and rap star Nicki Minaj.
The partnership will see Nicki Minaj serve as the new Creative Director of Maxim magazine and Special Advisor to the MaximBet Board of Directors. She will also be actively involved in the group’s iGaming plans.
Furthermore, she will work closely with MaximBet’s marketing team in areas like merchandise, parties, partnerships, fan experiences, and branding, all aimed at integrating sports betting with entertainment and giving more exposure to the betting brand.
I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!.
According to MaximBet, Minaj will use her style and ethos to “illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.”
The star currently has 280 million social media followers. She is the most followed rapper on Instagram and the 18th most followed person in the world.