Playson in Agreement with Kiron Interactive to Distribute Its Games in Africa
Playson, the game developer, is to make its portfolio of titles available to Kiron Interactive to distribute to operators on the African continent.
This is a continuation of the strategy from Playson to expand its business into new regions outside of its current European markets.
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Kiron Interactive is a leading distributor in around thirty countries on the African continent and has agreements with some of the largest operators in the region. This agreement gives Playson immediate growth in this new market.
Operators in the African continent will now have access, through Kiron, to some of Playson’s leading titles, titles including Lion Gems: Hold and Win, Wolf Power Megaways™, and Solar Queen.
We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of players, leading to the potential of improved engagement for local operators. Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.
Kiron has stated that casino slot games are not part of their main business. However, their strength in the African market allows them to increase the list of titles they distribute.
This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio, and we look forward to a strong and prosperous relationship.
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