Nikola Jokić Joins Superbet as Brand Ambassador

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iGaming and sports betting operator Superbet has announced the appointment of Nikola Jokić as its first Brand Ambassador in the Republic of Serbia.

Jokić is a prominent face in the National Basketball Association (NBA). The Serbian basketball star plays for the Denver Nuggets as a center and was highly instrumental in the team’s NBA championship win in the previous season.

Nicknamed "the Joker," Jokić is regarded as one of the greatest basketball players and centers of all time. As a five-time NBA All-Star, he boasts five appearances on the All-NBA Team, including three first-team selections. Additionally, he was the winner of the NBA Most Valuable Player Award for both the 2020–21 and 2021–22 seasons.

Terms of the Deal

As per the requirements of the deal, Jokić will feature in any Superbet events or digital campaigns featuring the Serbian market. He will also play a pivotal role in promoting the brand and engaging with fans in his home country.

Jokić represents the Serbian National Basketball Team in international competitions, including the 2016 Summer Olympics held in Rio de Janeiro, where he won a silver medal.

I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. Even more, I appreciate the importance given by the company towards responsible gaming, and that was one of the key aspects that convinced me to partner up with this amazing brand. I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come.

Nikola JokićSerbian basketball center

European Expansion

This development comes months after Superbet Group made changes to its leadership team. Stephen Parry was named the Chief Operations Officer of the company, while Andrei Dușu and Glyn Hughes joined as Chief Business Development Officer (CBDO) and Chief Financial Officer (CFO), respectively.

The new appointees were tasked with leading Superbet’s strategy of expanding its presence in Europe and the global gaming industry.

Related: Superbet Brings Realistic Games into the Romanian Market

With the addition of Jokić to the team, the company aims to bolster its brand recognition and appeal in Serbia and the wider European market.

We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values. Serbia is a strategic market for Superbet’s expansion in the wider European region, and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.

Thanassis KanourisSuperbet Serbia Country Manager

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