NSW Closes Loophole and Bans Pub VIP Lounge Gaming Signage

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The state government in New South Wales (NSW), Australia has announced it is to close a loophole by introducing a ban on external gambling signs in a bid to promote responsible gambling.

This ban will come into effect from September 1st and will see pubs and clubs in the state banned from displaying any external signage relating to gambling on all digital and non-digital platforms.

These rules are to tighten up on existing legislation that has already banned signage relating to gambling from being displayed outside pubs and clubs. Currently, many of the pubs and clubs in the state of NSW use the promotion of VIP lounges to get around the law and advertise gaming operators.

To prepare the gaming entertainment industry for this change the Liquor & Gaming regulators in NSW will give pubs and clubs in the state formal notice about the introduction of the upcoming changes later this year.

Once this three-month transition period is up the gaming regulators in NSW have indicated they enforce this new legislation with what they are saying is a zero-tolerance policy for pubs and clubs that breach these laws.

Once the scheme is up and running pubs and clubs that do not adhere to the ban will face penalties, which could be a fine of up to $11,000 for each breach of the law.

Some of these signs are extremely prominent, can be seen by children and members of the community who are at risk of gambling harm, The government aims to close the existing loophole in gambling advertising at pubs to safeguard the health and well-being of communities.

David HarrisMinister for Gaming and Racing

With Responsible Gambling in Mind

The decision by the NSW government to ban external gambling signage, including VIP Lounge promotions, reflects a commitment to responsible gambling practices and prioritizing the well-being of communities. By closing the existing loophole that allowed pubs and clubs to advertise gaming operators through the promotion of VIP lounges, the government aims to protect vulnerable individuals, including children, from being exposed to potentially harmful gambling messages. The enforcement of this ban, starting from September 1st, sends a clear message that NSW will not tolerate breaches of these laws.