Pariplay Debuts in Spain Through Partnership with MGA Games
Pariplay Ltd., a leading online casino aggregator and content provider, has reached a new deal that will see it go live in the Spanish market with 888casino through the provider MGA Games.
This is the first time that Pariplay’s products will be available within the market, and the games will become available on the developer’s Fusion™ aggregation platform. The first to receive them will be 888casino’s Spanish offering and it will later expand to other operators.
This year the Spanish iGaming market has been enjoying impressive growth. According to Spanish regulator Dirección General de Ordenación del Juego (DGOJ), in the first quarter of this year, revenues almost hit €218 million, a huge increase of 17.6% over the final quarter of 2019. It has also been a highly successful year for Pariplay and its Fusion™ platform. In addition to entering the Spanish market, it has also debuted in Switzerland and Portugal.
The platform is designed to help operators engage players by offering a continually expanding range of localized content. MGA Games is just the latest of many of the industry’s leading providers to use Fusion™. They specialize in the development of localized products for gambling operators and aim to launch new games every few weeks, meaning that they will have plenty to offer the Spanish market.
The CEO of MGA Games, Joan Sanahuja, said that the company is thrilled to be joining the Fusion™ platform as it provides the company “with a very unique opportunity to expand the reach of our offering to even more operators.”
Kicking things off with 888casino.com puts us in an excellent position to leverage our game content, and we’re looking forward to reaping the benefits of partnering with an industry leader like Pariplay and growing alongside them through 2021 and beyond.
The Head of B2C at 888 Holdings, Guy Cohen, also praised the deal, describing MGA Games’ offering as “market-leading” and an “important addition” to their Spanish business. He said that they are “confident it will allow us to extend our reach even further into the Spanish market and help us continue to deliver on our commitment to a safe and enjoyable gambling experience.”