Play Gun Lake iGaming App to Go Live
Playtech (LON: PTEC), one of the leading gambling technology companies, has announced the launch of its partnership with Parx Interactive and Gun Lake Casino with the new iGaming app, Play Gun Lake, set to go live in Michigan in the very near future.
The new app is to be powered by Playtech’s IMS platform and Player Account Management (PAM), and it will give players access to a large range of Playtech’s proprietary iGaming content. The launch of the app will mark the start of Playtech’s agreement with Parx Interactive, which was first announced in February this year. There are also plans to launch additional products in Michigan, New Jersey, Pennsylvania, and Indiana amongst other US jurisdictions.
Parx Casino, which is the largest in Pennsylvania, is to be the first to launch Playtech’s IMS platform in the US. The choice of Playtech’s platform is testament to its capabilities and it is widely viewed as delivering one of the most complete online backend solutions for all iGaming and sports betting products. It is capable of providing operators with a high quality solution across multiple products and states.
The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.
Matthew Cullen, the SVP of iGaming and Sports at Parx Casino, said that they are “delighted” to be launching the new iGaming app and believe that it will “bring the success of Parx” to the Michigan iGaming market. He added that the casino is continually looking to expand its offering and provide players with a better experience and believes that doing so “with Playtech’s industry leading content is particularly exciting.”