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Rivalry Launches App in Ontario Focusing on eSports Betting

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Rivalry Corp, a leading esports and sports betting operator, has launched a new app into the gaming market in Ontario, Canada, where players can bet on sports, focusing on esports events.

Rivalry is at the forefront of esports betting and is targeting the Millennial and Gen Z customer base in the rapidly growing esports gaming markets.

The app from Rivalry features betting on many of the popular esports games, including Counter-Strike: Global Offensive, League of Legends, and Dota 2. The gaming operator states that the growth in esports betting by its customers has been running at 15% each month for the last year.

With 97% of active users registered with Rivalry belonging to the Millennial and Gen Z categories, the company has explained that this customer base expects more from the gaming products it uses in terms of entertainment, and the operator has customized the app to cater to this generation.

Rivalry has made great strides to expand its customer base and has focused on increasing the registration and retention of Millennial and Gen Z players, as outlined in the company’s Q1 trading results.

Related: Rivalry enjoys first-quarter revenue of CAN $12M.

Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones. Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.

Steven SalzCo-founder and CEO of Rivalry Corp

Rivalry Focuses on Booming eSports Betting Market

Rivalry's focus on increasing registration and retention of Millennial and Gen Z players, as evidenced by their Q1 trading results, underlines the company's commitment to catering to the needs and expectations of this specific target audience. By aligning their offerings with the preferences of the younger demographic and leveraging the booming esports industry, Rivalry is positioning itself as a leading player in the esports betting market.

The launch of the Rivalry app in Ontario not only provides exciting opportunities for esports enthusiasts in the region to engage in betting on their favorite games but also contributes to the growth and development of the esports betting industry as a whole. As more operators and customers embrace the world of esports betting, the sector is set to thrive, offering a unique and immersive gaming experience for a new generation of bettors.

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