SoftMaya Signs Partnership Deal with Symplify

SoftMaya, the online and land-based gaming software provider, has announced a partnership with Symplify, a leading provider of CRM and AI cloud solutions.

SoftMaya is behind a number of iGaming brands, including its flagship Rock ‘n’ Reels. Each of SoftMaya’s brands will be able to take advantage of Symplify’s AI Personalisation Module, which can be used for both sports and casino lobby pages.

The Onpage AI provides visitors with a hyper-personalized and bespoke experience that is created with machine learning. Symplify has been integrated into SoftMaya’s communication, retention, and conversion strategies so that CRM teams can manage everything from a single console.

Symplify will also be supplying its cogent Campaign and Journey builder to aid business growth. Symplify’s SaaS service offers a number of modules that aid responsible gambling. The AI tools will also help the company optimize its marketing spending.

SoftMaya is a superb business that has an exciting future ahead, and we’re thrilled to welcome them as a partner. It’s the perfect opportunity for us to work alongside SoftMaya’s portfolio of brands and showcase our powerful AI Personalisation Module. It revolutionizes the way in which we can understand user behaviour and then positively adapt website experiences to meet player preferences.

Robert KimberSymplify CEO

Will Parker, SoftMaya’s Marketing Manager, added, “It was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion. Symplify’s ability to optimize our CRM capabilities and use AI to help shape truly personalized experiences will be invaluable.”

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