Super Bowl LX Captures America’s Attention as Winter Olympics Open
The 2026 Winter Olympic Games officially begin today, ushering in weeks of international competition and national pride as the United States sends 232 athletes to represent the country.
LISTEN TO THIS ARTICLE:Yet across much of America, attention is drifting toward a different spectacle.
According to Google Trends analysis conducted by our newsroom, Super Bowl LX, scheduled to kick off at 6:30 p.m. ET on Sunday, February 8, is generating significantly more search interest than the opening days of the Winter Olympics.
Even with hundreds of U.S. Olympians preparing to compete, the 22 starters from the Seattle Seahawks and New England Patriots appear to be commanding the national spotlight.
Google Trends Shows Super Bowl Searches Outpacing Olympics Nationwide
Our team reviewed Google Trends data from the past 30 days across all 50 states and the District of Columbia, comparing searches related to:
- “Super Bowl 2026”
- “Winter Olympics 2026”
In every state, searches tied to the Super Bowl outweighed those related to the Winter Olympics, though the margins varied.
States Showing the Strongest Super Bowl Interest
The five states with the highest proportional interest in Super Bowl searches are:
- Washington
- New Hampshire
- Massachusetts
- Rhode Island
- Connecticut
The geographic connection is clear. Washington and Massachusetts are home to the two teams playing in Super Bowl LX, helping explain their elevated engagement.
- Washington: 88% of combined searches favor the Super Bowl
- Massachusetts: 86% favor the Super Bowl, 14% the Winter Olympics
Washington currently ranks as the most Super Bowl-focused state in the country.
Where Winter Olympics Interest Is Strongest
While football dominates nationally, several states show comparatively higher curiosity about the Winter Games:
1. Alabama
2. District of Columbia
3. Minnesota
4. Oklahoma
5. Georgia
Even in Alabama, which leads Olympic-related searches, interest still favors the Super Bowl by approximately 75% to 25%. The data suggests Americans are not ignoring the Olympics, but the Super Bowl remains the primary sporting priority this month.
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Why Super Bowl LX Is Driving Unmatched Buzz?
The Super Bowl’s dominance is fueled by more than just football.
Search trends indicate heightened interest in:
- Super Bowl commercials
- Halftime show performers
- Betting-related queries
This year’s halftime show lineup has drawn particular attention, with Bad Bunny, fresh off a Grammy win for Album of the Year, and Green Day generating notable search spikes. For many fans, Super Bowl Sunday is not just a game – it is a full-scale cultural event.
Seahawks vs. Patriots: Familiar Opponents, Fresh Stakes
One of the most common searches in Washington over the past month has been: “When was the last time the Seahawks went to the Super Bowl?”
Seattle last appeared in the Super Bowl in 2015, losing 28–24 to New England Patriots in a game remembered for its dramatic finish. The Seahawks’ lone Super Bowl victory came the year before, when they defeated the Denver Broncos in Super Bowl XLVIII.
For New England, this matchup revisits a rivalry rooted in the franchise’s championship era. For Seattle, it represents an opportunity to rewrite a painful chapter. Whether history repeats itself remains to be seen, but the storyline has clearly captured public imagination.
Regulators Urge Responsible Betting Ahead of Super Bowl LX
With wagering interest rising alongside search volume, regulators are reminding fans to bet responsibly.
The Michigan Gaming Control Board (MGCB) recently issued a public statement urging residents to use only licensed sportsbooks, set personal spending limits and view betting as entertainment, not income. The agency also warned against illegal offshore gambling sites, emphasizing that unlicensed operators offer no consumer protections.
Similar messages are expected from regulators across multiple states as Super Bowl Sunday approaches.
The Big Picture
The Winter Olympics may be underway, but in the United States, Super Bowl LX stands alone as the dominant sporting event of the moment.
Google Trends data shows football capturing the bulk of national attention, even in states with strong Olympic followings. As kickoff draws closer, that gap is likely to widen.
For American sports fans, February still belongs to the Super Bowl.
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