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Two New Partnerships for Pragmatic Play

Pragmatic Play, the casino content developer, has announced a new long-term partnership with the well-known brand 32Red that will bring its games to an even wider audience within the UK market.

Players at 32Red can now enjoy many of Pragmatic Play’s most popular slots such as The Hand of Midas, Book of Kingdoms, and Book of Tut. Kindred Group owns 32Red and it is one of the most recognizable brands in the UK.

The latest deal gives another boost to Pragmatic Play’s European presence, and comes after a number of similar deals with operators such as Betway and EGT Digital.


Bhotesh Maheshwari Pragmatic Play Vice President of Commercial Strategy and Operations

32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand. Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.

Bhotesh MaheshwariPragmatic Play Vice President of Commercial Strategy and Operations

Adam Newnham, the Commercial Operations Manager at 32Red, said that the company is extremely excited to be launching Pragmatic Play’s content at its casinos adding that the company expects it “to go down a treat with our audience and look forward to a successful collaboration moving forward.” 

The deal with 32Red was announced on the same day as a new partnership between Pragmatic Play and the Latin American operator Juega En Linea. That deal will bring Pragmatic Play’s slots, live dealer games and virtual sports products to the operator.

We’re continually seeking for innovative content and by partnering with Pragmatic Play we’re able to diversify our offering across three verticals. With such a plethora of titles for our fans to enjoy, we can’t wait to enjoy this partnership as we grow together.

Jhorvis PerezJuega En Linea General Manager

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