Yggdrasil Welcomes Reel Life Games as YG Masters Partner

The US-based studio Reel Life Games has become the latest developer to join Yggdrasil Gaming’s YG Masters program.

By doing so, the studio gains access to Yggdrasil’s technology, which will help it deliver games faster and reach a wider audience through Yggdrasil’s large operator network. It will be able to make use of Yggdrasil’s Game Adaptation Tools & Interface (GATI) technology, which is essentially a preconfigured, regulation-ready development toolkit that helps developers speed up the production of games.

Reel Life Games is a young studio that was founded by veterans of the land-based gambling industry who have extensive experience producing successful and evergreen slot themes. Based in Chicago, the company is aiming to deliver novel and entertaining experiences to players around the world.

Andy Kniaz CEO Reel Life Games

We are incredibly pleased to partner with Yggdrasil to launch our forthcoming titles. The YG Masters program and their established GATI technology will help us focus on creating great games while we scale our business through their amazing distribution network and attractive promotions. We are a company looking to rapidly enter new markets and Yggdrasil offers us industry-leading support and an accelerated timeline for growth. We couldn’t be happier to join the program.

Andy KniazCEO Reel Life Games


Stuart McCarthy, the head of partner programs at Yggdrasil, welcomed Reel Life Games to the YG Masters program. He said that the company shares Yggdrasil’s desire to “create games that people love to play”. As such, he said that they are ideal partners and they are excited to have them onboard.

McCarthy added, “We pride ourselves on partnering with global studios with local expertise such as Reel Life Games as this gives us a 360-degree perspective on player preferences. As a result, the games created via YG Masters appeal to a wide demographic of international players.”

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