AffPapa Conference Madrid 2026 to Gather 1,500+ iGaming Professionals
MADRID, Spain – AffPapa has announced that its 2026 flagship conference will take place in Madrid from May 18-20 at the Novotel Hotel Madrid.
LISTEN TO THIS ARTICLE:The move positions Spain’s capital as a new networking hub for affiliates, operators and B2B providers seeking direct partnership opportunities in the iGaming market.
The event is expected to draw more than 1,500 attendees, with a structured composition of 40% affiliates, 40% operators and 20% B2B service providers. Organizers say the format is designed to preserve the company’s affiliate-first philosophy while scaling the conference to meet rising demand.
Related: AffPapa Rebrands Flagship Event Series as AffPapa Conference
Expansion Beyond Malaga
After two editions in Malaga, AffPapa opted to move the event to Madrid to accommodate growth without altering its core positioning. According to the company, increasing attendance figures and partner interest made expansion necessary.
Levon Nikoghosyan, Founder and CEO of AffPapa, framed the relocation as a strategic upgrade rather than a simple venue change.
Madrid allows us to elevate the conference and deliver even greater value to our community. AffPapa Conference Madrid isn’t only a bigger edition: it’s a smart, affiliate-focused experience that will give our community the tools, insights, and connections they need to grow.
For affiliates, the scale matters. Larger attendance increases access to operators across multiple verticals, while operators benefit from meeting pre-qualified traffic partners in a concentrated setting.
Affiliate-Led Structure at the Core
AffPapa’s positioning rests on what it calls an “affiliate-led model.” Panels, networking formats and even booth design options are structured to prioritize affiliates in discussions and deal-making.
Among the key features planned for Madrid:
- Branded exhibition booths
- Panel discussions on affiliate marketing and iGaming trends
- One-minute rotation speed-dating sessions connecting affiliates and operators
- Post-conference networking drinks
- The AffPapa iGaming Awards Ceremony
This year introduces customizable booth options, allowing exhibitors to either select a standard design or build a fully tailored presence aligned with brand identity.
The speed-dating format remains one of the conference’s defining elements. One-minute rotations are intended to maximize introductions while reducing scheduling friction, a format increasingly common in performance marketing conferences.
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Industry Context and Market Significance
Affiliate marketing continues to play a decisive role in customer acquisition for regulated iGaming markets. With tightening advertising standards in several European jurisdictions, direct affiliate-operator relationships have gained renewed importance.
AffPapa positions itself as a connector within this ecosystem. The company’s directory reportedly includes over 2,300 affiliates and more than 300 operators globally. Beyond its database platform, it organizes the AffPapa iGaming Awards and iGaming Club networking events.
The Madrid conference signals continued momentum for in-person industry gatherings following years of digital-first interaction. Spain’s capital offers international flight connectivity and a growing technology and startup presence, factors that may support broader participation from European and Latin American stakeholders.
A Community-Centric Focus
Organizers emphasize that the affiliate-led framework is not branding rhetoric but operational structure. Panels, networking zones and scheduled activities are built around affiliate participation, with operators and B2B firms engaging on that foundation.
For many attendees, conferences are less about presentations and more about face-to-face conversations. In that sense, Madrid becomes more than a venue; it becomes a meeting ground for negotiations, joint ventures and expansion planning.
With dates set for May 18-20, AffPapa Conference Madrid 2026 positions itself as one of the larger affiliate-driven events on the European iGaming calendar. Whether the scale translates into measurable partnership growth will become clearer once doors open in Spain’s capital next spring.
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