African iGaming Events to Show Expert Insight and Dynamic Potential
Africa, often simplified as a single entity, is a vast continent with 54 countries, a staggering population of 1.47 billion people, and a rich linguistic tapestry comprising nearly 3000 languages. When entering the iGaming sector in Africa, a nuanced approach is essential, dispelling the notion that "one size fits all" and recognizing that success hinges on understanding regional intricacies.
Navigating Key Industry Challenges
Several key questions come to the fore: how are gambling regulations evolving, what political shifts impact the landscape, which emerging sectors hold promise, what investments are required, what technological advancements are on the horizon, and how can strategic partnerships be leveraged? Local preferences and cultural adaptation must be at the forefront of gaming business models, embracing "glocalization."
Eventus International, a prominent player in the industry, is gearing up to host a stellar lineup of African events in 2024. These events are expertly tailored for gaming professionals, serving as comprehensive guides to emerging African markets, seamlessly blending local insights with global trends to unlock regional potential.
South Africa stands as the leading iGaming market in Africa, boasting a tech-savvy population and 43 million internet users as of 2023. Despite offshore competition, the surge in online sports betting and live casinos demonstrates substantial domestic demand, making South Africa a fertile ground for digital expansion.
Recent noteworthy partnerships have garnered attention in the sector. Shape Games, a prominent B2B provider, was acquired by Kambi and strategically collaborates with SunBet under the Sun International Group, expanding its presence in South Africa. The introduction of Valorant servers is propelling the local eSports scene, potentially elevating South African teams onto the international stage.
As Eventus International's flagship event and longest-running summit, the 10th Annual Edition of the BiG Africa Summit is set to return to Johannesburg in March 2024. This milestone summit promises to be the largest conference and exhibition since its inception, drawing gaming experts from various African regions and beyond. It fosters valuable face-to-face interactions with key industry decision-makers, making it a unique and essential convergence for all stakeholders.
Africa's iGaming Expansion
Ghana's iGaming sector is also on the rise, fueled by increased internet penetration and a growing preference for online gaming. With 23 million internet users in 2023 and 80% of Ghanaians using mobile wallets, Ghana is becoming an attractive destination for international investment. Gaming Corps has partnered with the African branch of Betway to expand its offerings across multiple countries in the region, including Ghana.
The 2nd Annual Edition of Gaming Event Francophone Africa aims to bridge the gap in French-speaking African territories, uniting countries like Côte d'Ivoire, Burkina Faso, Benin, and Togo. It addresses the unique needs of this niche industry, set to become a powerhouse in the African iGaming market.
Uganda has also endorsed online gaming, with an inclusive regulatory environment that has allowed iGaming operators to flourish. The country's thriving online gaming scene is exemplified by partnerships like betPawa Uganda with futsal and GSB Uganda with Uganda's national Netball team.
The 9th Annual Edition of Sports Betting East Africa+ Summit promises to unite stakeholders in East Africa, providing insights and trends essential for those vested in the East African betting and gaming sector.
Nigeria, as a frontrunner in West African iGaming, is experiencing exponential growth, driven by a vast population, digital affinity, and a $2 billion online sports betting industry. The 9th Annual Edition of Sports Betting West Africa+ Summit in Abuja will address regulatory shifts and market dynamics in this thriving sector.
These events have garnered praise from past attendees, emphasizing their role in connecting industry professionals and fostering discussions on the latest trends and technologies.
In 2024, Africa's iGaming sector is set to soar to new heights, and these summits are your key to unlocking the continent's immense potential. Don't just witness the change; be part of it by securing your pass to one or more of these African events.