Amusnet Marks 10th Anniversary with Cross-Platform Showcase at ICE Barcelona 2026
Amusnet is using ICE Barcelona 2026 as the launchpad for its tenth-anniversary campaign, presenting a consolidated portfolio across online, live and land-based gaming.
LISTEN TO THIS ARTICLE:The Sofia-headquartered developer has reconfigured its exhibition stand to reflect a decade of product development and international expansion. The company says visitors will be able to experience new slot releases, refreshed live-casino formats and the latest cabinet hardware designed for contemporary casino floors, including high-end VIP configurations.
On the online-casino front, Amusnet plans to spotlight several new slot titles that the company describes as the result of renewed investment in mathematics, player engagement mechanics and visual design. The live-casino area will demonstrate alternative formats intended to broaden dealer-led inventory, while the land-based section will allow operators to test hardware and software integrations that mirror the firm’s cross-vertical strategy.
“The first ten years told the story of who we are. The next ten will reveal what we can become. We are ready for expanding market presence, for bolder ideas, and deeper partnerships. Our aim at ICE is to show a coherent ecosystem – games, live formats and cabinets that can be deployed independently or as part of an integrated offering.”
The anniversary programming is built around engagement: live showcases, interactive demonstrations and curated brand experiences designed to encourage operator conversations and technical dialogue. Amusnet has also scheduled awards presentations to recognise long-standing partners and creative achievements made during its first decade.
A headline moment of the exhibitor programme will be a public meet-and-greet with former Bulgarian footballer Hristo Stoichkov, slated for 3:20pm on the second day of the show. Amusnet says the appearance is intended to amplify the celebration and to symbolise values of leadership and performance the company seeks to embody.
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Industry Perspectives and Market Outlook
Amusnet’s anniversary presence at ICE comes at a time when suppliers are increasingly asked to demonstrate cross-channel capabilities. Independent analysts say that operators favour vendors able to deliver content and technology that work seamlessly across regulated online markets and modern land-based venues.
“Operators are no longer looking for single-channel vendors; they want partners that can support omnichannel product strategies and reduce integration friction,” said Sofia Markovic, senior analyst at Horizon Gaming Analytics. “A strong showing at a major trade event helps midsize suppliers like Amusnet to reset their market narrative – from a games studio to a full-scope supplier capable of supplying cabinets, studio-backed live products and slot libraries.”
Market trends also reflect growing scrutiny from regulators and regional licensing authorities. Changes in rule sets from bodies such as the UK Gambling Commission and the Malta Gaming Authority continue to influence product roadmaps and time-to-market decisions, a theme that will be explored further through discussions on Spanish gaming regulation and industry cooperation at ICE Barcelona 2026. For suppliers aiming at Latin American and Southern European markets, compliance with local frameworks remains a commercial priority.
Amusnet’s leadership points to partnerships and a steady client base as the foundation of its growth. The company says the ICE appearance is as much about celebrating people – staff, operators and integrators – as it is about showcasing technology. Executives are positioning 2026 as a year focused on deeper B2B relationships and selective geographic expansion.
With its stand configured as an anniversary hub, a clear product roadmap and a programme of visibility-driving events, Amusnet is signalling a bid to move from regional contender to a more prominent multinational supplier over the coming years.
For operators, regulators and industry observers, the company’s activity at ICE Barcelona provides an early test of whether midsize suppliers can translate product breadth into durable commercial partnerships in an increasingly consolidated market.
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