bet-at-home to Revamp Casino Experience
EveryMatrix, the iGaming supplier, has announced a new partnership with bet-at-home (ETR: ACX), the German-based operator. The deal means that bet-at-home customers in several markets, such as Germany and the UK, will soon be able to enjoy a revamped casino product.
bet-at-home was founded in 1999, and it has been listed on the Frankfurt Stock Exchange since 2004. The company has more than 5.4 million customers across the globe. It is a leading operator in numerous European countries, and it is widely viewed as one of the most respected bookmakers. While the company may have traditionally focused on sports betting, it is now looking to upgrade its casino offering.
To that end, the company will be making use of EveryMatrix’s iGaming integration platform, CasinoEngine. The agreement will also allow them to use EveryMatrix’s BonusEngine, to help improve player acquisition and retention.
The casino will also have its front-end upgraded using EveryMatrix’s casino lobby widgets. The widgets will enable the fast launch of games, and they are highly customizable without the need for much front-end development.
At bet-at-home, we are driven by a customer-centric mindset. With the ambition to build products that delight our customers, we are consistently striving for operational excellence. With EveryMatrix as a new partner, we are confident to achieve our goals and further strengthen our market position.
Stian Hornsletten, the Chief Commercial Officer at EveryMatrix, said that the company is “delighted to start this new partnership”. He described bet-at-home as a “top European brand” and said that it is a privilege to have been selected to help with the casino product. Hornsletten added, “CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”
Over the last five years, CasinoEngine has signed a number of major agreements, and it currently works with leading brands such as OPAP, Norsk Tipping, Flutter Entertainment (LON: FLTR), Wunderino, and BetVictor.