bet365 Becomes Official Sportsbook Partner of the Indiana Fever
bet365 has been named the Official Sportsbook Partner of the Indiana Fever for the 2025 WNBA season, marking a significant collaboration between a global online sports betting operator and a rising franchise in professional women's basketball.
LISTEN TO THIS ARTICLE:The Fever made the announcement as the team continues to elevate fan engagement through strategic partnerships that bring additional value to their supporters and enhance the overall game day experience.
Related: bet365 Partners with the MLB's St. Louis CardinalsThe partnership grants bet365 a broad presence across various Fever media and promotional channels throughout the season. Fans can expect to see bet365 integrated into the Fever's mobile app, team social media content, and broadcasts on the Fever Radio Network.
The agreement is designed to offer a more immersive and interactive experience for fans both at Gainbridge Fieldhouse and online, as mobile betting continues to grow in popularity across regulated markets in the US.
The Fever's Chief Operating Officer and General Manager, Amber Cox, highlighted the importance of the collaboration as an opportunity to create deeper connections with fans throughout the basketball season. The partnership with bet365 is positioned to bring a mobile sports betting platform directly to the fingertips of Fever fans, aligning with evolving trends in digital engagement and legalized sports wagering.
This announcement comes as bet365 continues its steady expansion in the US market. Headquartered in the UK, the company has been actively growing its American footprint, with legal operations now established in 13 states as of June 2025.
Its most recent launches occurred in Illinois and Tennessee in March, extending the operator's reach into two additional competitive and populous markets. The move demonstrates bet365's commitment to establishing itself as a major player within the legal US sports betting industry.
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bet365 Joins Sports Betting Alliance
In addition to its new partnership with the Indiana Fever, bet365 has recently joined the Sports Betting Alliance (SBA), an industry group formed in 2021 to support consumer protections, regulatory compliance, and legal market growth across all 50 states. The SBA originally included four members—FanDuel, DraftKings, Fanatics Sportsbook and BetMGM—and has now welcomed bet365 as its fifth member.
This marks the first expansion of the alliance since its formation and signals the growing influence of the organization within the sports betting policy landscape.
According to SBA leadership, the addition of bet365 reinforces the group's core mission to advocate for responsible gambling measures, transparency, and sustainable market conditions. bet365's track record of compliance with state-level laws and its global reputation for providing a secure betting environment were key factors in its inclusion in the alliance.
The company's participation further strengthens the SBA's unified front in opposing illegal or unregulated betting operators, which remain active in several US jurisdictions.
The partnership with the Indiana Fever represents bet365's first major sponsorship deal within the WNBA and serves as another step in its strategy to grow brand recognition among American sports fans. It also highlights the league's rising commercial value, as franchises like the Fever attract partnerships with globally recognized companies.
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