DraftKings Uses Sweepstakes to Promote Responsible Betting Ahead of NFL Season
DraftKings has announced the launch of a new campaign designed to promote responsible play during Responsible Gaming Education Month. The initiative, which will run for the entire month, introduces a sweepstakes that rewards customers for engaging with the company's suite of responsible gaming tools. Prizes include NFL game tickets, with the campaign culminating in a grand prize trip to Super Bowl LX for qualifying participants.
LISTEN TO THIS ARTICLE:The sweepstakes is structured to encourage customers to use features such as My Budget Builder and My Stat Sheet. These tools are part of DraftKings' broader effort to integrate technology-driven resources into the customer experience in order to promote safer and more informed gaming behavior. By linking participation in the sweepstakes to the use of these tools, DraftKings is aiming to highlight the benefits of responsible play as the NFL season gets underway.
Related: Prediction Market Controversy Continues as NFL Speaks OutMy Stat Sheet, launched more than a year ago, provides users with personalized summaries of their activity and allows them to track and review their play over time. Since becoming available, approximately 3.4 million customers have used the feature to monitor their gaming habits.
My Budget Builder, which was introduced in June, enables customers to set and manage financial limits. While still relatively new, it has seen early adoption among players looking for greater control over their betting activity.
The introduction of these resources and the sweepstakes campaign comes at a moment of heightened activity for the sports betting industry, as the NFL season remains one of the busiest periods on the calendar. DraftKings has positioned its responsible gaming tools as a way to provide customers with the ability to make informed decisions while engaging with sports betting products.
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The company has also distributed its new Code of Responsible Play, offering additional guidance and reinforcing best practices for its customers.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, said the sweepstakes was developed to celebrate Responsible Gaming Education Month while inviting customers to explore the available tools in an engaging way. She explained that the initiative is intended to recognize and reward customers who adopt these practices, while also reinforcing the operator's long-standing commitment to responsible play.
Kalani emphasized that responsible gaming has been central to the DraftKings experience since the company's inception, and that the new campaign builds on this foundation as the industry evolves.
DraftKings has also worked to expand awareness of responsible play through strategic partnerships. Earlier this year, the company collaborated with the Ultimate Fighting Championship to release a responsible gaming advertisement featuring commentator Jon Anik.
The campaign was designed to reach a broad audience of sports fans and highlight the importance of using the tools provided to maintain a safe and balanced approach to betting.
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