Drake Ends $100m Stake Partnership over Withdrawal Woes
Canadian rapper Drake has dramatically ended his lucrative partnership with cryptocurrency gambling platform Stake, accusing the company of blocking his withdrawal attempts and disrespecting its key endorsers.
LISTEN TO THIS ARTICLE:The public fallout, which unfolded over the weekend, has sparked widespread attention, with Drake airing his frustrations through social media, unraveling a deal reportedly worth $100 million annually since 2022.
The dispute gained traction when the rapper shared a screenshot of a conversation with Stake’s customer service team on his Instagram, who apologized for multiple failed attempts to withdraw funds. In his caption accompanying the screenshot, Drake questions if the blocks are personal in nature. He revealed that he had attempted to withdraw funds from his Stake account four times, only to have each attempt blocked without explanation.
This public jab confirmed speculations that Drake was already distancing himself from Stake, a platform where he had been a prominent customer, regularly showcasing high-stakes bets during livestreams that highlighted both multimillion-dollar wins and losses.
The tension escalated during a Kick livestream hosted by fellow Stake influencer Trainwreck, where Drake unleashed a scathing critique of Stake co-founders Ed Craven and Bijan Tehrani. He accused the founders of undervaluing the talent that propelled the platform’s rise.
Another Influencer Speaks Out
Drake’s grievances echo those of Trainwreck, real name Tyler Niknam, who has also publicly criticized Stake. Trainwreck claimed the platform’s success as a top crypto casino was largely due to his involvement, yet he regretted not having a formal contract in place.
I put my heart into building their brand, and now I’m seeing fraudulent payouts and losses piling up. “They only got to number one after I came on board—no contract, just trust, and look where that got me. They’ve got to get their house in order, or more of us will walk.
These shared sentiments suggest a deeper pattern of dissatisfaction with Stake’s treatment of its celebrity endorsers. The public nature of the feud, fueled by Drake’s massive social media reach, has intensified pressure on Stake to address the allegations transparently.
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Implications for Stake’s Future
The fallout could deal a significant blow to Stake, which has relied heavily on celebrity endorsements to dominate the crypto gambling market. With both Drake and Trainwreck expressing their dissatisfaction openly, the platform faces potential reputational damage and challenges in maintaining its influencer-driven marketing strategy.
Stake’s model thrives on high-profile names like Drake, but these public disputes expose the risks of an unregulated space where trust is everything.
As Stake grapples with this developing crisis, it may need to rethink its approach to talent management to sustain its position in a competitive industry. The company’s future collaborations with high-profile celebrity partners now hang in the balance, with the potential to reshape its brand trajectory.
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