Entain Makes a Promise to Set Betting Limits for Problem Gamblers

Automated credit checks and limitations for problem gamblers are just two of the promises that the Entain gambling group has said it will introduce. This comes about as the UK gambling industry rushes to improve upon its customer protection and adhere with potential tighter regulations.

Entain will be the first operator in the UK to set limits for troubled players

Entain, which is traded as part of the FTSE 100 and owns big-name brands like Ladbrokes and Coral, said that it would be the first operator in the UK to roll out personalized stake limits. Credit checks will also be introduced alongside, with publicly available data being utilized for customers with high-risk behavior. This includes gambling late at night and significantly increasing their betting deposits.

This, it said, it the route it intends to take so as to avoid having to request payslips and bank statements from customers to reach the same conclusion. Entain believes that this is an invasion of privacy and due to this, players could be pushed out and on to the black market instead.

The announcement made by the Entain brand was made on the same day that a consultation on the UK’s gambling laws drew to a close. Within that review, a range of limitations were being discussed, such as a ban on sports advertising, across-the-board stake limits for online slots and casino games, and changes relating to the powers given to the UK Gambling Commission.

Fixed odds betting terminals (FOBTs) had their maximum stakes reduced to £2 in 2019, and since then, gambling groups have been changing their policies in the UK with regard to player protection so as to not have to endure anything similar. Certain proposed amendments to the Gambling Act 2005 will be placed before parliament in 2022.

In a similar move, Sweden-based Kindred Group (STO: KIND-SDB) has announced that it intends to start reporting the percentage of revenue that comes from high-risk players specifically. Meanwhile, owner of PaddyPower, Flutter Entertainment (LON: FLTR) has taken the decision to tighten the reins on its VIP programs directed at high-spending gamblers.

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